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By Itzhak Rabihiya

The Jerusalem Development Authority, the Ministry of Jerusalem Affairs and Heritage and the Jerusalem Municipality will held the first edition of OVERALL at the Tower of David Museum, July 16-20.

The debut OVERALL Festival, is a first of its kind platform for designers, artists, musicians and scholars to share and explore new concepts, narrative and frontiers within the realm of fashion.

OVERALL aims at provoking fresh insights regarding the many ways today’s global fashion ecosystem operates, both in theory and in practice.

During the course of the festival evenings at the Tower of David Museum, dozens of designers and artists will be participating in “Wanderings”  - an interactive conversation that surrounds fashion, with live demonstrations of craft making in every nook and cranny of the Tower of David Museum – from traditional crafts through to the use of modern technology including machine knitting, to shoe making, jewelry making, to fashion sketching, t-shirt designing, to masterclasses with 3D doodle pen, workshops with Palestinian embroidery experts, weaving, 3D printing .  There will be live photo shoots and interactive engagement for the public and a designer market of “Made in Israel” clothes, accessories and shoes.

In addition, there will be a conference CLOSET X which asks what will our closets look like in 2030? The Global Challenges facing the Fashion Industry and Israeli Solutions.  The conference will explore issues of consumption, sustainability, and communal responsibility within the fashion world. Leading experts will expound on the current challenges that the fashion industry faces in light of this "new" consumer: from new technologies to new economic models (such as renters, the sharer economy, consumer to consumer, second-hand shopping) to new initiatives creating innovative ways to help reduce the environmental impact of clothing production.

A panel of women bloggers and trend leaders from the religious community tell about their “coming out”, how the religious public accepts their unique occupation and how they balance personal boundaries when it comes to advertising on social media and there are unique tours, some of which are in English, are being held throughout the Festival that will weave threads of discovery throughout the city allowing visitors to engage in different and diverse subjects connected to fashion. 

For more information: www.tod.org.il/en